Alexa Ranking is a metric used to measure the popularity and traffic of a website relative to other websites on the internet. It is provided by Alexa Internet, a subsidiary of Amazon.com. The Alexa ranking system ranks websites based on the amount of traffic they receive from users who have installed the Alexa toolbar or browser extension.
The ranking is based on a combination of factors, including the number of unique visitors and pageviews a website receives. The exact algorithms and methodologies used by Alexa to calculate the ranking are proprietary and not publicly disclosed. However, the ranking is primarily determined by the estimated average daily unique visitors and pageviews over a specified period of time.
Alexa Ranks websites globally and also provides country-specific rankings. A lower Alexa rank indicates higher popularity, with the top-ranked websites being the most visited and popular on the internet. For example, a website with an Alexa rank of 1 is the most popular website globally, while a website with an Alexa rank of 10,000 is less popular but still receives significant traffic.
It's important to note that Alexa Rankings are not universally accepted as a precise measure of a website's popularity or traffic, as they rely on a specific subset of internet users who have the Alexa toolbar or extension installed. Additionally, Alexa rankings may not accurately reflect the actual traffic of websites with a smaller audience or those that cater to specific niches.
